ABOUT GARY
About me
As befitting my nature (ADHD neurodivergent diagnosed in 2023) it was a long, fraught road getting to the lightbulb moment.
I finally found and started a career I loved in 2012, after a ton of shitty, unrewarding jobs. A very long time of not knowing my place in then world. That was then. This is now.
What you get:
Fizzy enthusiasm
Results-driven copy
A unique perspective
Quick ideas
Close collaboration
Superb communication skills
Strategic thinking
Volunteering, mentoring, charity and inclusion
When you buy into my services, you also buy into me. My personality. My strong sense of social justice. Immediate brand advocacy. An affinity with neurodiversity, mental health and education.
I’ve worked with business groups on internal comms for diversity and inclusion projects, as well as volunteered wherever possible to give back. Need something in this area?
Get me on your podcast!
And if you want me for a podcast? I’ve got a good rein on my umms and aahs. Check out a podcast for All About Digital Marketing I guested on many moons ago. I’m good value, trust me.
Nice things said by nice people I’ve worked with.
Testimonials
During his time on Lloyds, Gary's positive, can-do attitude and strong emotional intelligence helped unite a large design team and drive cross-discipline collaboration across two products. He helped create stronger experiences for immediate release, and future concepts that highlighted ways that genuinely answered user needs.
Nerissa Taylor | Experience Lead at Publicis Sapient
Gary does copy. He does other things too, but let's face it, this is about the copy. I've had the pleasure (and he's had the misfortune) of working with me on a few projects. He turned up, put in a shift, and crafted something cheeky, clever, and probably a bit too good for what we were paying. If you're after a copywriter/creative director with more sauce than a chippy, Gary's your geezer.
Brand + Design Director | Co-Founder | March Branding
Gary is a joy to work with. His positivity made a difference from day one. He quickly catches on and knows how to bring the most value to customers, responding to customer needs and ensuring tone of voice keeps them engaged to deliver a memorable experience – Gary always manages to add a smile to your day. He’d be a great addition to any product or experience team.
Tatiana Bohsali | Senior Experience Designer at Publicis Sapient
If you’re looking for energy, enthusiasm and really nice words or just want that different perspective – speak to Gary. He just gets it and remembers the delicate flourishes that makes his copy great. Plus, he’s a nice bloke.
Evey Mckenzie | Co-Founder, Outbrand
Work with Gary. He is superb client facing. He won't let you down. He WILL go the extra mile for you (he is brilliant company when pulling a late one!). And his work is excellent. Hire him.
Aaron Lewis, Creative Director
From the start, Gary’s energy, wit, skills and ideas shone through. He quickly built a great rapport with our conceptual art director, which made the creative process fun, creative, but most of all, highly productive on hectic projects.
Richard Kirk, Owner | Founder at Be Curious.
Gary is always full of ideas and on-point pitches! He has a great humorous style and does oodles of research, as well as delivering to deadlines and knows his subject matter inside out.
Ben Smith, Editor | Founder LOTI
Sharing Wisdom
I’ve also given talks in my previous roles to stakeholders and colleagues on Content Design, UX Writing and Copywriting – I’ve still got a strong belief and interest in learning and development at an individual and team level. Put my excellent written and verbal communication skills to use.
