GARY’S WORK
No trumpet blowing, but I’ve come a long way since I started copywriting in 2012. Working for free on lifestyle journalism (paid in meals and gigs!) to get a portfolio going. Meeting Be Curious and jumping straight into a brand refresh for a national pharmacy, with 0 formal experience.
Which leads us here. What I should have done is collect pieces of work. Build case studies. But I didn’t, because of ___ and ___ .
NDA’s, rarely seeing the finished article or my copy changing over time and a big dollop of spicy ADHD disorganisation meant it wasn’t front of mind.
Now? I’m at maximum mindfulness.
Brands I’ve worked with
You want recognisable brands? So be it. That’s not to say all the boutique and big agencies I’ve worked at don’t count. I’ve worked on some amazing projects with fantastic clients. But it’s all about that quick recognition and emotional response, right?
