ABMA Agency
In tandem with another senior copywriter, we created an ABM campaign to target 4 key hospitals in the Netherlands. The product offering was Hugo RAS – a robotic assisted surgery system.
I was present for the initial awareness phase, crafting emails and LinkedIn posts for the different audiences.
ABMA Agency
Client
Project
Medtronic
Email marketing | Marketing | Social | B2B | Tech | Social | Medical
Medtronic
Messaging frameworks were created and used. Each hospital had slightly different challenges and goals, which meant a nuanced approach to a large, fast-paced volume of work.
Needless to say, this was another exciting deep dive into uncharted subject territory!
