Publicis Sapient
During my tenure with PS as a freelancer, then as a permanent member of staff, I worked as Senior Copywriter | UX Writer, then broadened to become a Content Design Manager.
The majority of my time there was geared towards supporting large scale digital transformation projects as a Content Designer for roster of global clients across many sectors including: Financial Services | FMCG | Logistics | Tobacco | Automotive and more.
Publicis Sapient
Client
Project
Senior Copywriter
Digital transformation| UX | Content Design
Publicis Sapient
I was responsible for content deliverables covering multiple concurrent tracks of work on complex, fast-paced delivery programs. Some were more brand focused, like blu, while others were transformational (and human centred design) that took in content guidelines, delivering workshops and more. I also gained some experience in conversation design - an important part of any UX offering.
Every project needed me to quickly demonstrate a clear understanding of various briefs, the audience needs and business context, to produce high-quality work in challenging timescales (and sometimes difficult clients); all with a user-centered approach.
