Be Curious Agency
A key gig for me that lasted a year. Top 3 best collaborative experiences. When I switched careers, this was the first big copywriter gig I landed. The key account I worked on with them was the Lloyds Pharmacy (RIP) rebranding.
Be Curious Agency
Client
Project
Lloyds Pharmacy
B2C | Creative | Branding | FMCG | Health | Marketing | Advertising
Lloyds Pharmacy
Straight in, I worked with the CD to create conceptual copy that would then be translated across multiple customer-facing and internal touchpoints, including the campaign tagline ‘How are you today?’. POS copy, TV and radio scripts…it was a real baptism by fire.
I also worked on many projects that took in many different copy styles for above/below the line advertising, radio scripts, headlines, straplines, conceptual work, long/short copy, print/digital, brochures, tone of voice, developing brand strategy and more.